Soho Florist Choice - Handcrafted by Soho Flowers

At Soho Flowers, our Florist Choice bouquets are created fresh each day in the heart of Soho, just moments from Oxford Street, Berwick Street Market and the buzz of Carnaby Street. This option lets our skilled florist team select the very best seasonal flowers available that morning, ensuring maximum freshness, style and value.

Perfect when you want a professional to decide, our Florist Choice designs are ideal for birthdays, thank-yous, new babies or just-because gestures across Covent Garden, Fitzrovia and Marylebone. We blend colour, texture and fragrance with the same care we give to flowers for local galleries, offices and independent boutiques nearby.

Need something in a hurry? We offer same-day delivery on all Florist Choice bouquets throughout central London when you order online before 3 PM. Your flowers are hand-tied in our Soho studio and personally delivered with care.

  • Expertly arranged by experienced Soho florists
  • Premium seasonal stems selected fresh each morning
  • Same-day delivery from Soho to surrounding areas

Whether you're sending flowers to a friend working off Regent Street or surprising someone relaxing in a Covent Garden café, trust Soho Flowers to create a one-of-a-kind Florist Choice design that feels thoughtful, modern and unmistakably local.

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FLORIST CHOICE FLOWERS
Crafted by a familiar hand along Dean Street, this Florist Choice bouquet unfolds with quiet confidence. The design gathers a generous cluster of open light pink garden roses with their blush-lued petals, beside creamy white and pale lavender-grey roses and crisp white anemones with unmistakable dark centers. Eryngium thistles in cool blue lend a contemporary edge, while a rich tapestry of green foliage-eucalyptus-like leaves and burgundy-tinged greens-adds texture and depth. The arrangement feels both luxurious and approachable, a testament to the florist's ability to balance softness with architectural charm. A semi-transparent white rectangle overlays the center, bearing the words Florist CHOICE and the price ?200 in bold white type, a clear sign of a bespoke package. The photograph uses a shallow depth of field so the bouquet stands in sharp relief against a softly blurred Soho backdrop-perhaps the pedestrian bustle near Carnaby Street or Wardour Street-emphasising the craft and premium materials selected for this piece. This image communicates a service tailored for weddings, anniversaries, or thoughtful celebrations, with the promise of same day or next day delivery across Soho and the surrounding districts, reflecting the reputation of a trusted local florist from Soho.
FLORIST CHOICE £200
£200.00
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In the heart of Wardour Street, Soho Flowers crafts a bespoke Florist Choice bouquet that exudes quiet luxury. Creamy whites and pale blush tones form a serene backdrop, anchored by cloud-like blossoms and softened with delicate pink sprigs and creamy fillers. Lush eucalyptus provides a cool, fragrant presence, while slender olive branches lend a Mediterranean lift and depth. Each stem is positioned to invite the gaze along a tactile journey-from velvety petals to crisp greens that frame the composition. Tiny florets invite a closer look, their forms catching warm light and casting gentle shadows across the arrangement. The overall mood is refined, suitable for grand celebrations or intimate moments alike, and designed to feel both dramatic and intimate in equal measure. A soft peach-cream background keeps the focus on the bouquet, while a white frame overlays the center with Florist Choice in elegant script, CHOICE in uppercase sans serif, and ?300 in bold white type beneath. This is a premium gift from Soho Flowers, available for same-day delivery across Soho, Covent Garden, and Mayfair, making it ideal for weddings, anniversaries, or a thoughtful gesture that speaks of style and local care.
FLORIST CHOICE £300
£300.00
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From a sun-washed corner of Soho, this hand-tied bouquet unfolds like a living urban poem. Creamy roses mingle with soft peach and blush tones, while large, full garden roses rise alongside ruffled ranunculus in pale coral, and deeper touches of mauve and burgundy lend depth. White chrysanthemums add crisp texture, and delicate gypsophila clusters drift through, braided with slender brown-red branching sprigs. A generous veil of dusty-green eucalyptus and other silvery-green foliage provides a cool, natural backdrop, giving the arrangement a sophisticated, slightly wild garden vibe. The bouquet feels crafted for a special moment-a wedding, an anniversary, or a thoughtful gift-yet remains wearable in everyday life. Centered on the image, a pristine white square overlay bears Florist in a flowing script, CHOICE in uppercase beneath, and a bold ?150 beside or below, clearly signaling a curated, premium design. The soft background remains gently out of focus, suggesting a bright studio or the edge of a bridal gown, ensuring the blossoms hold your gaze. For Soho residents and visitors, this design epitomises local expertise: fresh, expertly sourced blooms, delivered with care, and crafted to travel across the district with same-day options to Dean Street, Carnaby, or Ganton Street.
FLORIST CHOICE £150
£150.00
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There is an easy, English-garden serenity to this hand-tied arrangement: pale blush roses form the heart of the bouquet, their petal layers smooth and quietly romantic. The composition balances round, denser blooms with airy, wildflower-like sprays of tiny white blooms-likely waxflower or astrantia-creating a gentle cascade of shapes. Bright white berries provide bright punctuation, their glossy surfaces catching the soft daylight, while dusty blue-green eucalyptus leaves fan and frame the flowers with cool, muted tones. Hints of deeper pink and burgundy buds tuck in among the roses, adding subtle shadows and interest, and taller snapdragon-like spikes peek at the edges to break the horizontal silhouette and introduce a sense of movement. The bouquet is hand-tied with a cream ribbon, the stems gathered in a loose, tactile knot that suggests a florist's practiced restraint. Texturally, the scene invites touch: the velvety rose heads contrast with the waxy berries and slightly coarse eucalyptus, and the faint, cleansing scent of eucalyptus seems to hang in the air. Capture in soft natural light, the arrangement radiates calm and considered beauty-well suited to send as a thoughtful congratulations, a housewarming gift, or just to say thank you. As a local Soho florist might note while packing this for same-day delivery, it reflects neighbourhood tastes for refined simplicity and seasonal freshness, perfect for leaving at a door on Berwick Street or brightening a flat near Soho Square.
FLORIST CHOICE £50
£50.00
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Seen in close detail, this florist's-choice bouquet balances dramatic colour with soft romance, the kind of arrangement Soho Flowers prepares for weddings, anniversaries, or an unexpected thank-you delivered around Carnaby Street and Covent Garden. A single, near-black burgundy dahlia commands the centre with plush, velveteen petals that fold toward a dense, shadowed core. Encircling it are garden roses in creamy white, peach and apricot hues; their layered, cup-like petals appear almost buttery to the touch and diffuse a gentle, warm fragrance that reads honeyed and slightly green. Cool, textured notes come from powdery blue eryngium-spiky sea holly heads that create a modern foil to the roses' softness-while pale green and white berries provide glossy, tactile contrast. Lush stems of eucalyptus and mixed foliage, some with a frosted sheen and others in deeper olive tones, give the bouquet its organic silhouette and a whisper of menthol-citrus when handled. Soft, directional lighting emphasizes petal veins, berry sheen and the subtle interplay of matte and glossy surfaces. Laid over the image is a translucent white square with rounded corners; inside, white typography places "Florist" in flowing script above a compact, uppercase "CHOICE," and the price "?60" sits in bold sans-serif beneath-clean and legible against the darker petals. The composition reads like a considered, neighbourhood choice-something I'd send for a thoughtful moment in Soho or have delivered across nearby streets to friends and neighbours.
FLORIST CHOICE £60
£60.00
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An intimate, overhead portrait of a premium, florist-curated bouquet, arranged with a confident, tactile hand and photographed in soft, diffused daylight that gently highlights the bloom textures. Large roses in pale blush, creamy ivory and peach form the focal cluster, their layered petals opening in soft spirals; interspersed are dusky lavender-tinted roses that introduce a muted, elegant counterpoint. Small, ethereal white florets and tiny pink waxy berries scatter like confetti between the main blooms, while feathery dried grasses and tan seed pods give the design a grounded, natural dimension. Lush greenery - primarily rounded, dusty blue-green eucalyptus leaves - threads through the bouquet, providing cool contrast and a scented, leafy backdrop that suggests a walk through Soho Square or Berwick Street Market on a spring morning. Across the centre of the photograph a clean white rectangular frame contains white lettering: a flowing script reading "Florist Choice," a smaller uppercase sans-serif "CHOICE" beneath it, and the clear price "?70" in bold numerals at the bottom. The composition feels both crafted and spontaneous, a florist's selection meant to read as a signature piece - ideal for birthdays, anniversaries or a 'just because' moment - and available for local delivery from Soho Flowers to addresses across the neighbourhood.
FLORIST CHOICE £70
£70.00
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A richly detailed, intimate image of a Florist's Choice bouquet that reads like a small, secret garden held in two hands. The bouquet's centre is dominated by large, multi-petalled pale pink garden roses whose velvety ruffles suggest a soft, lingering perfume; nearby, light purple-and-white striped sweet peas add an airy, orchid-like fragility while deep plum hellebores or similar textured flowers provide a brooding, elegant counterpoint. Interspersed coral and peach ranunculus-style blooms add warmth and layered depth, and tiny creamy white accents catch the eye like pearls amid the petals. Verdant foliage-long, slender tendrils and broader green leaves-threads through the arrangement, giving the bouquet a loose, garden-foraged feel and a fresh, slightly green scent. A simple white rectangular frame sits centrally over the composition, the script words "Florist's Choice" (with "CHOICE" rendered in smaller capitals below) and a prominent "?100" at the bottom announcing price and bespoke selection. The bouquet is held gently at the stems by a person whose hands are visible against softly blurred, light-coloured clothing, suggesting thoughtful presentation and careful handling. The overall lighting is gentle and natural, highlighting petal texture and colour gradation. This photograph conveys the intimacy of a florist's curated gift-ideal for celebrating a birthday, marking an anniversary, or sending a message of affection across Soho and neighbouring streets like Brewer Street and Carnaby.
FLORIST CHOICE £100
£100.00
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